價格與價值

PRICE VS. VALUE 價格與價值

The simple comparison is; Price is what you Pay, Value is what you Receive. 簡單的區別是：價格是支付的，價值是獲取的。

The true goal is to find the equilibrium where they both meet. I pay $10 and I receive $10 in value. I guess to break it down to the simplest example, a gift card would be pure equilibrium. You pay exactly what you receive. 真正的目標是找到二者的等值。我支付10美圓，而後我獲得10美圓的價值。我打破常規，再舉個更簡單的例子，一張禮品卡是純粹的等值，你的付出徹底獲得回報。

However, when you think of a gift card, you don't think of value. You paid for what you receieved. I've never heard anyone bragging or referring friends to buy the $20 Starbucks gift card because the $20 was stretched out into some magic way. 然而，當你面對一張禮品卡的時候，你不要去想它的價值，你只是在爲本身的獲得買單而已。我尚未聽過什麼人由於一張20美圓的星巴克禮品卡而吹噓或者指責朋友，在某些神奇的緣由上，一切已經超出了20美圓。

In the service business, the goal SHOULD be to create value. To maintain the quality and integrity of your product or service while widening the Price vs Value gap as far as possible. 在服務行業，創造價值是目標。經過保持產品或服務的質量和完整性來儘量拓寬價格與價值的差距。

I love it when clients say, "I love paying my invoice, because I know that for what I have paid, I have received X multiples more in value." That should be music to any business owner or entrepreneurs ears. 我喜歡聽客戶說：「我想要支付個人帳單，由於我知道，對於個人支付，其實我獲得了幾倍多的價值」。這句話對於老闆或企業家來講就像是音樂同樣悅耳。

Value cannot however be confused with Volume. Although there are example of Value and Volume colliding (like a Costco Value Pack of Chicken) that's not true value. True value, as I define it is when the product or service, when compared with similar products or services costs the same or less, but delivers relatively more service or product to a customer. 然而，價值不能與數量混淆。雖然有價值與數量的碰撞（像好市多的一包雞），但那不是真的價值概念。我是這樣定義的，在產品或服務方面，當比較相似的產品或服務，你須要支付相同或更少；或者支付相同的狀況下，你能夠獲得相對更多的服務或產品。

A value pack is more more than bulk pricing. Retailers pass on savings to the customer to drive top line says while maintaining a realtively fixed (but low) gross margin. 單必定價多餘批量訂價。零售商說爲了保持相對固定且低的毛利率，他們經過節約成原本下降價格。

So enough technical speak. 如此多的技術說明。

Everyone loves it when feel the value vs. price equilibrium slanted towards value. 每一個人多喜歡價格與價值平衡到趨近價值。

Equally, everyone hates it when it slants the other way. 一樣，每一個人討厭它傾向價格。

Can you think of an example when you paid $10 and received $1 of value? 你能想到一個你付出10美圓可是獲得了1美圓價值的例子嗎？

Can you think of an example when you paid $10 and received multiple times more in value? 你能想到一個你付出10美圓可是獲得了多倍價值的例子嗎？

What you pay is generally a fixed amount, what you receive is dependant on who is providing it to you and how realistic your expectations are. 你的付出通常是個固定的數量，你獲得的卻依賴誰爲你提供服務和你的指望有多真實。