SEO 什麼該作什麼不應作

時間 2020-05-26

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Let me tell you WHAT TO DO by telling you WHAT NOT TO DO: web

Don’t Ignore Your Audience

Write about topics your audience cares about. Like what? Find out, by conducting a poll (like I did), scan some relevant bulletin boards or forums, look for common topics in customer emails, or do some keyword research. There are great free keyword tools like the Google Keyword Tool or SEO Book’s Keyword Tool and loads more. The plan is not to spend your life doing keyword research but just to get a general idea of what your visitors are interested in.網絡

Don’t Be Dense About Keyword Density

Once you have a topic for readers; help search engines find it. Keyword Density is the number of times a keyword appears in a page compared to the total number of words. You want to make sure your keywords are included in the crucial areas:app

the Title Tag
the Page URL (friendly URL)
the Main Heading (H1 or H2)
the first paragraph of content.
at least 3 times in the body content (more or less depending on amount of content and if and only if it makes sense).

Most people aim for a keyword density of 2% (i.e. use the keyword 2 times for every 100 words). But what if your keyword phrase is 「SEO for Web Designers and Web Developers」 how many times can you repeat that before it sounds just plain unnatural? Write for your readers not for search engines. If you follow the tips in this article you’ll be writing naturally for your readers; which works for the search engines too.less

Warning: Do not over fill your page with the same keywords or you might be penalized by search engines for keyword stuffing.dom

Don’t Ignore Relatives

In this article, it makes sense to mention topics like 「keyword research」, 「search engine crawlers」 and 「title tag use」, but what if I mentioned a highly trafficked term like 「cell phone plans」… kind of out of context right? So use other keywords and topics that make sense to your audience, the search engine measures keyword relations to determine relevancy too. ide

Cars and Tires (yes)
Web Design and Flying Monkeys (no…well sometimes)

Don’t Be Afraid of Internal Linking

Do you want the search engine to see every page on your website? Help the search engine spider do its job.There should be a page (like a sitemap or blog archives) that links to all the pages on your site.網站

Tip: You can promote the more important pages by inserting text links within body content. Make sure you use relevant linking text and avoid using "click here" (as mentioned earlier).ui

Don’t Ignore Broken Links

You should always search for and fix the broken links on your site. If you've removed a page or section, you can use the robot.txt to prevent the spiders crawling and indexing the broken links. If you have moved a page or your entire website, you can use the301 .htaccess to redirect to a new URL.this

Tips: You can use the Google Webmaster Tool to find broken links and your 404 Not Found errors.搜索引擎

Don’t Be Inconsistent With Your Domain URL

To search engines, a www and a non-www URL are considered two different URLs. You should always keep your domain and URL structure consistent. If you start promoting your site without the "www", stick with it.

Don’t Be Scared of Semantic Coding

Semantic and standard coding not only can make your site cleaner, but it also allows the search engines to read your page better.

Search Result Position

Coding and setting up your site to be SEO friendly can improve how well a search engine can access your website, it doesn’t guarantee you’ll end up at the top of the search engine result page (SERP). There are many factors in determining the search result position, but here are the basics:

PageRank

Some professional SEO’s pay attention to Google’s PageRank and some don’t. In my experience it doesn’t hurt to have a high Google PageRank. It’s a nice little benchmark to let you know how important Google sees your web page as. You can improve your PageRank by following the tips above and building-up quality backlinks. If you want to learn how PageRank works, Smashing Magazine has a very good article.

Domain Age Before Beauty

You might be surprised to learn that domain age is also a factor in the search engine algorithm. Older domains have a history, and their content is looked at as more credible than the website that got started last week. Older domains sometimes get the edge in search results.

Be Patient

You may have done every single thing right., but your site is still not showing up in the search engines for your target keywords. Why? Because everything takes time. It takes time for the search engines to index and rank your site (especially for new domains). So, be patient.

Another reason — it could be the keywords that you’re trying to target are very competitive. Try altering the keywords on the page and you may have different results. Remember, you are competing with millions of web pages on the internet.

Resources to Help You Go Farther

Google Webmaster Tools

Google Webmaster Tools allow you check the crawl statistics of your site. If you haven't been using this great tool yet, login to theGoogle Webmaster Tools, then add and verify your site.

After you've verified your site, you can find out:

When was the last time Googlebot crawled your site
HTTP errors
404 Not Found errors
External link counts
What keywords people are using to link to your site
What are the top search queries to your site
And more.

Free SEO Tools

Here are some online SEO tools that you can use to check your PageRank, Link Popularity, Search Engine Position, Keyword Density, etc.

SEO Resources

Here are some external links where you can learn more about SEO:

Final Remarks

Please note that I'm not a SEO expert (although I manage to get very high rankings on all my sites: N.Design Studio, Best Web Gallery, and Web Designer Wall). The tips I share in this SEO guide are based on self-taught knowledge and years of web design experience.

Good Luck.

Notes:

1.瞭解用戶感興趣的關鍵詞。

2.肯定關鍵詞出如今Title tag，Friendly URL，H1 or H2，the first paragraph of content，at least 3 times in the body content，之中不可濫用關鍵詞。

3.不要忽視關鍵詞的聯繫，好比「Cars and Tires"。

4.站點應該有個頁面（好比：sitemap or blog archives）去連接網站的全部頁面。

5.能夠經過插入一些文本連接去推薦更多重要的頁面在內容裏，避免使用」Click here「。

6.不要忽視壞鏈，若是你移除些頁面或者刪除了整個網站，能夠使用robot.txt去阻止網絡蜘蛛索引壞鏈，利用301.htaccess去引導到新的URL。

7.應該保持域名和URL一致，with "www"。

8.語義和標準代碼會使你的頁面簡潔，促進搜索引擎閱讀你的頁面。

9.域名年齡長久更會讓搜索引擎信任。

10.耐心，搜索引擎須要花些時間索引和排名你的網站，特別是新domains，記住，在互聯網上是跟成千上萬的網頁競爭。