https://docs.microsoft.com/en-us/dotnet/api/system.web.ui.webcontrols.placeholder?view=netframework-4.7web
https://stackoverflow.com/questions/483352/using-panel-or-placeholderapi
A panel expands to a span (or a div), with it's content within it. A placeholder is just that, a placeholder that's replaced by whatever you put in it.ui