Copy the Jupyter Notebook launcher from the menu to the desktop.
Right click on the new launcher and change the Target field, change %USERPROFILE% to the full path of the folder which will contain all the notebooks.
Double-click on the Jupyter Notebook desktop launcher (icon shows [IPy]) to start the Jupyter Notebook App. The notebook interface will appear in a new browser window or tab. A secondary terminal window (used only for error logging and for shut down) will be also opened.