【Pyecharts】20W條淘寶文胸商品評論數據可視化~

咳咳~不要懷疑,這是一個正經的可視化項目,並且附帶一點科普🐶python


數據來源

  • 數據來自爬蟲獲取,淘寶約50個文胸商品的20W條評論數據~git

  • 數據源來自chenjiandongx/cup-sizegithub


前言

對於不少只知道A/B/C的紳士們,咱們在看數據以前可能先得了解點知識~正則表達式

首先咱們得先了解兩個概念——上胸圍 & 下胸圍,具體看示意圖:app

經過上胸圍與下胸圍的差值,咱們就能夠肯定罩杯的大小了,具體的對應關係可參考下圖:echarts

有了下胸圍 & 罩杯就能肯定文胸對應的尺碼了~
固然這又有分爲英式尺碼和國際尺碼,具體參考下圖:3d

好了,接下倆就能夠開始咱們的可視化了~code


依賴模塊

from pyecharts.charts import *
from pyecharts import options as opts
from pyecharts.commons.utils import JsCode
from collections import Counter
import re
import pandas as pd
import jieba
import jieba.posseg as psg
from stylecloud import gen_stylecloud
from IPython.display import Image

數據處理

原始數據是txt格式,爲了方便處理,這邊轉爲Dataframe~orm

尺碼部分經過正則表達式提取出對應的下胸圍和罩杯,具體代碼以下:blog

patterns = re.compile(r'(?P<datetime>.*),顏色分類:(?P<color>.*?);尺碼:(?P<size>.*?),(?P<comment>.*)')

with open('/home/kesci/input/cup6439/cup_all.txt', 'r') as f:
    data = f.readlines()

obj_list = []
for item in data:
    obj = patterns.search(item)
    obj_list.append(obj.groupdict())
    
data = pd.DataFrame(obj_list)
data = pd.concat([data, data['size'].str.extract('(?P<circumference>[7-9]{1}[0|5]{1}).*(?P<cup>[a-zA-Z])', 
                                          expand=True)], axis=1)
data.head()


商品類別

咱們經過jieba分詞來看看商品分類中最常出現的是哪些關鍵詞~

  • 代碼:
w_all = []
for item in data.color:
    w_l = psg.cut(item)
    w_l = [w for w, f in w_l if f in ('n', 'nr') and len(w)>1]
    w_all.extend(w_l)

c = Counter(w_all)

counter = c.most_common(50)

bar = (Bar(init_opts=opts.InitOpts(theme='purple-passion', width='1000px', height='800px'))
       .add_xaxis([x for x, y in counter[::-1]])
       .add_yaxis('出現次數', [y for x, y in counter[::-1]], category_gap='30%')
       .set_global_opts(title_opts=opts.TitleOpts(title="出現最多的關鍵詞",
                                                  pos_left="center",
                                                  title_textstyle_opts=opts.TextStyleOpts(font_size=20)),
                        datazoom_opts=opts.DataZoomOpts(range_start=70, range_end=100, orient='vertical'),
                        visualmap_opts=opts.VisualMapOpts(is_show=False, max_=6e4, min_=3000, dimension=0,
                                range_color=['#f5d69f', '#f5898b', '#ef5055']),
                        legend_opts=opts.LegendOpts(is_show=False),
                        xaxis_opts=opts.AxisOpts(is_show=False,),
                        yaxis_opts=opts.AxisOpts(axistick_opts=opts.AxisTickOpts(is_show=False),
                                                 axisline_opts=opts.AxisLineOpts(is_show=False)))
       .set_series_opts(label_opts=opts.LabelOpts(is_show=True,
                                                  position='right',
                                                  font_style='italic'),
                        itemstyle_opts={"normal": {
                                                    "barBorderRadius": [30, 30, 30, 30],
                                                    'shadowBlur': 10,
                                                    'shadowColor': 'rgba(120, 36, 50, 0.5)',
                                                    'shadowOffsetY': 5,
                                                }
                                       }
).reversal_axis())

bar.render_notebook()


  • 顏色:膚色 > 黑色 > 粉色 > 白色;
  • 薄款 > 厚款;
  • 鋼圈彷佛是個比較重要的賣點;

尺碼分佈

  • 代碼:
t_data = data.groupby(['circumference', 'cup'])['datetime'].count().reset_index()
t_data.columns = ['circumference', 'cup', 'num']
#t_data.num = round(t_data.num.div(t_data.num.sum(axis=0), axis=0) * 100, 1)

data_pair = [
            {"name": 'A',
              "label":{"show": True},
              "children": []},
            {"name": 'B',
              "label":{"show": True},
              "children": []},
            {"name": 'C',
              "label":{"show": True},
              'shadowBlur': 10,
              'shadowColor': 'rgba(120, 36, 50, 0.5)',
              'shadowOffsetY': 5,
              "children": []},
            {"name": 'D',
              "label":{"show": False},
              "children": []},
            {"name": 'E',
              "label":{"show": False},
              "children": []}
    ]

for idx, row in t_data.iterrows():
    t_dict = {"name": row.cup,
              "label":{"show": True},
              "children": []}
    if row.num > 3000:
        child_data = {"name": '{}-{}'.format(row.circumference, row.cup), "value":row.num, "label":{"show": True}}
    else:
        child_data = {"name": '{}-{}'.format(row.circumference, row.cup), "value":row.num, "label":{"show": False}}
    if row.cup == "A":
        data_pair[0]['children'].append(child_data)   
    elif row.cup == "B":
        data_pair[1]['children'].append(child_data)   
    elif row.cup == "C":
        data_pair[2]['children'].append(child_data)  
    elif row.cup == "D":
        data_pair[3]['children'].append(child_data)  
    elif row.cup == "E":
        data_pair[4]['children'].append(child_data)  


c = (Sunburst(
        init_opts=opts.InitOpts(
            theme='purple-passion',
            width="1000px",
            height="1000px"))
    .add(
        "",
        data_pair=data_pair,
        highlight_policy="ancestor",
        radius=[0, "100%"],
        sort_='null',
        levels=[
            {},
            {
                "r0": "20%",
                "r": "48%",
                "itemStyle": {"borderColor": 'rgb(220,220,220)', "borderWidth": 2}
            },
            {"r0": "50%", "r": "80%", "label": {"align": "right"},
                "itemStyle": {"borderColor": 'rgb(220,220,220)', "borderWidth": 1}}
        ],
    )
    .set_global_opts(
        visualmap_opts=opts.VisualMapOpts(is_show=False, max_=90000, min_=3000, 
                                range_color=['#f5d69f', '#f5898b', '#ef5055']),
        title_opts=opts.TitleOpts(title="文 胸\n\n尺 碼 分 布",
                                               pos_left="center",
                                               pos_top="center",
                                               title_textstyle_opts=opts.TextStyleOpts(font_style='oblique', font_size=30),))
    .set_series_opts(label_opts=opts.LabelOpts(font_size=18, formatter="{b}: {c}"))
)

c.render_notebook()


  • 單看罩杯的話:B > A > C
  • 細分到具體尺碼:75B > 80B > 75A > 70A

罩杯分佈

咱們經過不一樣的胸圍來看看罩杯的比例:

  • 代碼:
grid = Grid(init_opts=opts.InitOpts(theme='purple-passion', width='1000px', height='1000px'))


for idx, c in enumerate(['70', '75', '80', '85', '90', '95']):
    
    if idx % 2 == 0:
        x = 30
        y = int(idx/2) * 30 + 20
    else:
        x = 70
        y = int(idx/2) * 30 + 20

    pos_x = str(x)+'%'
    pos_y = str(y)+'%'
    
    pie = Pie(init_opts=opts.InitOpts())
    
    pie.add(
            c,
            [[row.cup, row.num]for i, row in t_data[t_data.circumference==c].iterrows()],
            center=[pos_x, pos_y],
            radius=[70, 100],
            label_opts=opts.LabelOpts(formatter='{b}:{d}%'),
    )
    
    pie.set_global_opts(
        title_opts=opts.TitleOpts(title="下胸圍={}".format(c),
                                  pos_top=str(y-1)+'%', pos_left=str(x-4)+'%',
                                  title_textstyle_opts=opts.TextStyleOpts(font_size=15)),
        legend_opts=opts.LegendOpts(is_show=True))
    grid.add(pie,grid_opts=opts.GridOpts(pos_left='20%'))

grid.render_notebook()


  • 下胸圍=70:A > B > C
  • 下胸圍=75:B > A > C
  • 下胸圍=80:B > A > C
  • 下胸圍=85:B > C > A
  • 下胸圍=90:C > B > A
  • 下胸圍=95:C > B > D

評論詞雲

最後咱們來看看評論中常常說到的是什麼詞語吧~

  • 代碼:
w_all = []
for item in data.comment:
    w_l = jieba.lcut(item)
    w_all.extend(w_l)

c = Counter(w_all)


gen_stylecloud(' '.join(w_all),
              size=1000,
              #max_words=1000,
              font_path='/home/kesci/work/font/simhei.ttf',
              #palette='palettable.tableau.TableauMedium_10',
              icon_name='fas fa-heartbeat',
              output_name='comment.png',
              custom_stopwords=['沒有','用戶','填寫','評論']
              )

Image(filename='comment.png')


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