學習增加黑客: 35個資源幫助你成爲增加黑客

At many technology companies, traditional marketing roles are transforming into growth hacking roles. In fact, the work has become so popular now that somecompanies are hiring 「growth hackers.」 They are keeping their marketing departments and hiring growth hackers to work separately from marketing.

在不少技術公司裏，傳統的市場營銷角色正在轉換爲增加黑客角色。實際上，增加黑客如此流行以至一些公司也開始招聘增加黑客人才了，並且不只保留了市場部，還把增加黑客從市場部單獨分出來工做了。

So what is the role of a growth hacker?

那麼增加黑客是啥角色？

Different from marketers, who traditionally are less technical, growth hackers have one objective – to grow the company. This is done through a variety of tactics called (for lack of a better word) 「hacks.」 These hacks generally are inexpensive (commonly free), and they are aimed at increasing the viral coefficient.

跟市場營銷人員不一樣，傳統上他們不多使用技術手段，增加黑客只有一個使命--增加公司。這是經過各類叫「黑客方法」策略實現的。這些黑客方法一般不貴（一般是免費）並且他們瞄準的是增加病毒傳播係數。

In this post, we’ll give a thorough overview of growth hacking, hiring growth hackers, resources on growth hacks, and additional helpful resources.

這篇博客裏，咱們將概覽一下增加黑客的方法，僱傭增加黑客人才，黑客增加的相關資源。

介紹 

1. What is a Growth Hacker 啥是增加黑客? – Sean Ellis, the man who coined the term, gives his description of what a growth hacker is and how it is different from a VP of Marketing.

2. What is Growth Hacking 啥是增加黑客方法? – A Quora thread gives various descriptions of what growth hacking is.

3. What is 「Growth Hacking」 Really 增加黑客方法究竟是啥? – Josh Elman gives his opinion of what growth hacking is.

4. Growth Hacker is the New VP of Marketing 增加黑客是新的市場營銷副總裁– The marketing role is changing into one that requires a technical background. Andrew Chen explains how growth hackers are different from marketing teams and why the change is important.

5. Defining a Growth Hacker: Three Common Characteristics 定義增加黑客-三要素 – What do growth hackers have in common? A love of data, creativity, and curiosity. For an expansion on those points, read the article.

6. The Definitive Guide to Growth Hacking 增加黑客定向嚮導– Neil Patel wrote a huge guide on growth hacking. Ten chapters full, this guide covers it all.

7. An Introduction to Growth Hacking: 3 Quotes to Explain the Future of Marketing 增加黑客介紹：三個引用介紹將來的市場營銷– Get your start in growth hacking with these three quotes that describe the core of growth hacking.

8. Debunking the 6 Most Common Myths about Growth Hacking 解密6個最神祕的增加黑客方法– So what isn’tgrowth hacking? Read this article by Aaron Ginn to learn.

Bonus!

What makes a great growth hacker? 啥創造了偉大的增加黑客– Andy Johns tells us what makes a great growth hacker.

僱傭

9. Building Growth into Your Team 在團隊中構建增加黑客 – To grow sustainably, you’ll need a growth mindset in the company DNA. One person cannot do it all. This article gives some tips for building that growth mindset into your team.

10. How to Hire a Growth Hacker 如何僱傭增加黑客 – What do you look for when interviewing growth hackers? Let Aaron Ginn help.

11. Good Questions to Ask When Interviewing a Growth Hacker 面試增加黑客時的好提問– Want tips for examining candidates? Let some Quora answerers help.

12. Is It Better to Recruit a Growth Hacker or Hire a Growth Hacking Company? 招募一個增加黑客好仍是外包給公司好？– A conundrum that companies may face: is it better to have your own growth hacker in house or hire a company? Let Andy Johns, a growth hacker himself, help answer that question.

增加黑客

13. What are the Top 10 Consumer Internet Growth Hacks?十大增加黑客例子 – A collection of some of the more well-known successful growth hacks.

14. 13 Critically Important Lessons From Over 50 Growth Hackers 來自50個增加黑客們的13個關鍵教訓– Bronson Taylor has interviewed many growth hackers. In this blog post, he provides 13 lessons he’s learned from them.

15. The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company 7個增加黑客方法讓Dropbox成爲40億美金的公司– Dropbox is a company that employed a few growth hacks to push their growth. Read about 7 of them in this article.

16. 21 Actionable Growth Hacking Tactics 21個可執行的增加黑客策略– Jon Yongfook gives us 21 growth hacks. Ahrefs also has a pretty solid list.

17. What are Some Decisions Made by the Facebook Growth Team to Help Facebook Grow? Facebook黑客成長團隊作了哪些決定幫助公司成長？– In the early years, Facebook employed a 「growth team」 whose goal was to spread Facebook. They did well, growing it to over 500 million users. A couple of members of the growth team share their experiences in this Quora thread. Also check out the follow up question.

18. Growth Hacking Referly: New User Onboarding Workflow 增加黑客參考：新用戶到達後的工做流程– Some of the best growth hacks are the ones implemented during a new user onboarding phase. See how Referly spread their product with onboarding.

19. Six Steps to Growth: What I Learned As 500 Startups’ Growth Hacker in Residence 六步實現增加：我在500家創業公司學到了什麼？– Introduction to the six step process as well as examples of it in action.

20. How We Put Facebook on the Path to 1 Billion Users 引導Facebook增加到10億用戶之路– Chamath Palihapitiya, former VP of User Growth at Facebook, shares some of his knowledge for growth hacking. Also check out the accompanying slides.

Bonus!

29 Growth Hacking Quick Wins 增加黑客快速獲勝之法– In this Slideshare, Mattan Griffel goes through 29 growth hacks.

其它資源

21. Who Are The Best Growth Hackers? – Quora answerers share their opinions on characteristics of great growth hackers and provide lists of hackers.

22. Stacking the Odds for Authentic Growth – Sean Ellis tells why you need to develop growth hacks centered around 「must have experiences」 that are delivered to the right customers.

23. Growth Hacking Your Way to Viral Lift – Gives a little background on growth hacking and how it’s different from marketing. Also gives examples of growth hacks that are sure to inspire you.

24. Growth Hackers Conference 2012 Notes – If you didn’t attend the conference, you can get all the videos (and more) for $99 on Udemy. Otherwise, use these notes to help learn from the speakers. Also check out this Quora thread for more notes.

25. What 300 Years of Growth Hacking Can Teach Us – Take a historical perspective to growth hacking and learn some of the more time-tested marketing techniques.

26. 19 Growth Hacker Quotes – Learn and get different perspectives with these 19 quotes on growth hacking.

27. Growth Hacking a Book – Ryan Holiday, author of Growth Hacker Marketing, writes about his experience growth hacking a book and the lessons he learned from other authors.

28. The 5 Phases of Growth Hacking – Mashable runs through the 5 phases of growth hacking and gives plenty of examples along the way.

29. Meet the Growth Hacking behind Facebook, Twitter, and Quora’s Astonishing Success – A profile of Andy Johns, growth hacker at many successful consumer web companies.

30. How Tempo Growth Hacked Their Mobile App Before It Even Launched – Mobile app Tempo grew to many users before it launched on the App Store. Learn the testing they did pre-launch that increased its chances of early success.

Bonus!

Growth Hacking 101: Read This to Become a Magician – A breakdown of how to approach growth hacking as well as a few creative tips on user acquisition and activation.

博客和網站

31. Growth Hacker TV – Watch interviews of growth hackers.

32. GrowthHackers – A Hacker News style website but focused on growth hacking.

33. Growth Hacking Subreddit – Not a totally active subreddit, but a good library of posts you can run through to learn more about growth hacking.

34. Growth Hackers Twitter List – A public Twitter list of growth hackers.

35. Growth Hackers on Clarity – Want to talk to a growth hacker? Allow Clarity to help.

Having skills in growth hacking is useful whether you’re in SaaS, e-commerce, or consumer web. I hope you’ve found this blog post useful.

具備增加黑客的知識是頗有用的，無任你在SaaS、電商、消費者網站，但願這篇博客對你有益。

關於做者: Zach Bulygo is a blogger for KISSmetrics, you can find him on Twitter here. You can also follow him on Google+.